How sponsorship works in NASCAR
- Posted by roger on Sep 30, 2022
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Sponsorship plays a huge role in NASCAR racing. The more sponsor dollars a team has, generally the more resources they can use to try and go faster around the track. In this episode, Matt explains the history of #NASCAR sponsorship, and guest Dave Alpern (President of JGR) discusses what sponsors look for when aligning with a team.
0:00 - Introduction
0:28 - Sponsorship development
1:14 - Corporate sponsorships
2:09 - Sponsorship is a must-have
2:36 - Sponsor being the identity of the team
3:15 - Objectives of sponsors
4:33 - Conclusion
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