Sponsorship plays a huge role in NASCAR racing. The more sponsor dollars a team has, generally the more resources they can use to try and go faster around the track. In this episode, Matt explains the history of #NASCAR sponsorship, and guest Dave Alpern (President of JGR) discusses what sponsors look for when aligning with a team. 0:00 - Introduction 0:28 - Sponsorship development 1:14 - Corporate sponsorships 2:09 - Sponsorship is a must-have 2:36 - Sponsor being the identity of the team 3:15 - Objectives of sponsors 4:33 - Conclusion www.joegibbsracing.com