Why Haas risks wasting its billion-dollar F1 opportunity
- Posted by storm on Dec 18, 2023
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Unprecedented growth, billion-dollar team valuations, a bigger-than-ever calendar, increasingly potent star-power - the good times are rolling in for Formula 1. But one of the 10 teams is in serious danger of missing the party.
And that is Haas. What is currently F1’s only American-owned team should be perfectly placed. In some ways, it is, but there’s a serious danger that underinvestment means that it won’t realise its competitive and financial potential.
Haas struggled badly on track in 2023 and slumped to last in the constructors’ championship for the second time in its short history.
Looking at the bigger picture, Haas simply lacks the level of investment needed to make the most of the remarkable opportunity presented by the favourable financial conditions of F1.
00:00 At risk of missing out
02:19 Brush with oblivion
03:14 Struggling on track
05:18 The real problem
08:02 Time to decide
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